For babies, breastmilk is powerful. Not only does it give them a lot of valuable nutrients but it also provides antibodies that can prevent against life-threatening illnesses.
But around the world, less than 40% of babies under six months old are breastfed exclusively. In poorer regions, a big reason why is premature birth or babies born with a cleft lip. In both instances, it can be difficult for those newborns and infants to suck properly.
For babies who are unable to breastfeed or use bottles, the Nifty Cup could mean the difference between life and death.
The concept is pretty simple:
Mothers can express breastmilk directly into the Nifty cup and then place it into the baby's mouth for feeding. The best part is that the milk will not flow wildly once it's tipped over. Instead the cup's spout will hold the milk allowing babies to have control over the pace of feeding.
Read more about it here.